Tuesday 16 March 2010 - External Event
HOW TO MAKE YOUR BRAND GREAT ... An Australian Government IP Australia Event
Novotel Brisbane, 200 Creek Street, Brisbane
Uncover the secrets of creating and protecting a leading brand.
- Why are some brands more successful than others?
- Why do consumers choose one brand over another?
- How do the best brands do it?
- How do they protect their interests in the modern market place?
Join IP Australia and a keynote speaker for breakfast and learn about two vital issues for business — branding and intellectual property.
During this event, delegates will discover how to:
1. harness the benefits of the trade mark system in creating or evolving a distinctive brand personality;
2. use domain names as a way of enhancing a brand;
3. apply real-life strategies to help businesses expand a brand into overseas markets;
4. identify key ownership considerations; and
5. implement strategies to deal with direct competitors and maintain brand integrity.
Brisbane attendees will also receive access to a free consultation with an intellectual property professional upon request.
Book here, 1300 651 010 or marketing@ipaustralia.gov.au book, visit www.ipaustralia.gov.au/smartstart/brands_event.htm To
Date: Tuesday 16 March 2010
Time: 7.30 – 10.30am
Venue: Novotel Brisbane, 200 Creek St
Cost: $45. (includes fully cooked breakfast). Places are limited.